Executive Vice President
Head of Product Development And Strategic Marketing – The Hartford
Walter Mills has been a trusted adviser for over twenty years. He was my boss/mentor at Arnold Worldwide; and an invaluable consultant to respective efforts at Fidelity Investments, Financial Engines and Informative(Satmetrix) To be clear, I have hired him three times. He brings a great discipline to the discovery and expression of brand; a keen ear and eye for the marketing problem; and exceptional stewardship for the creative process. These skills enabled us to address and effect urgent issues in a significant, measurable way. I love working with Walter because there is no wasted motion in the journey from ‘problem definition’ to ‘solution’; we keep moving with minimal turbulence. I have always been delighted with the end product.
Integrated Marketing and Branding Consultant, Higher Education
As Executive Director of Marketing at Boston University School of Management, I was looking for a resource to develop a brand positioning, overall brand strategy, and an integrated marketing plan. I hired Walter and his team.
Based on sound research and an excellent process, we received a smart and workable plan which Walter and his support team helped sell to the other senior administrative staff.
Walter is knowledgeable, responsive, and a pleasure to work with. I would recommend him without reservation, if you desire a great partner for your marketing efforts.
Mary Ellen Spencer
Director of Marketing Innovation – Pinnacle Foods
I have known Walter for over fifteen years. While I was Vice President of Marketing at HP Hood, Walter and I collaborated on brand re-positioning and new product introductions. We created a meaningful differentiation for Hood’s LightBlock Bottle (this package protects Hood milk from the harmful effects of light, particularly fluorescent lighting in supermarkets); we positioned and introduced the first low fat milk product that tastes like whole milk, (Hood Simply Smart Milk); and we positioned and introduced the first low carbohydrate nationally distributed dairy drink, (Carb Countdown). Walter’s marketing counsel and, in particular, his strategic advice is creative and well grounded in a number of research disciplines. I enthusiastically recommend &Walter.
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