Consulting Services

Brand Strategy

  • Brand positioning for market leadership
  • Establishing brand relevance for existing products and services
  • Brand extendibility and extension strategies
  • Customer experience mapping and strategy
  • Brand insight discovery

Innovation Strategy

  • New product development and introductions
  • New market/channel launch strategies

Brand Activation

  • Translating brand strategies to the customer experience
  • Brand ambassador training for employees
  • Marketing, sales force, and organizational alignment
  • Marketing measurement and performance metrics development/analysis

Marketing Strategy

  • Business model modification
  • Opportunity space assessment
  • Optimal marketing department organizational structure
  • Marketing audits

Brand Expression

  • Brand storytelling development
  • Product name development
  • Brand architecture
  • Sensory Branding
  • Messaging